On 1 January 1985 Vodafone Ltd made the UK’s first mobile call. It marked the launch of the mobile industry and transformed global communications. Today Vodafone is the world’s leading international mobile telecommunications group with equity interests in 27 countries across 5 continents, 186.8 million proportionate customers and 33 partner networks.

For more than 20 years Vodafone has been at the forefront of mobile innovation. Now they are entering a stretch of uncharted territory as next generation technology opens up a whole new range of opportunities for customers. It’s a new and exciting stage in our journey.

Vodafone's vision – to be the world’s mobile communications leader, enriching customers’ lives and helping individuals, businesses and communities to be more connected in a mobile world.

Investment – Vodafone channel massive investment into building a network that lets our customers make more calls from more places, confident that the quality and reliability of our service is second to none.

Value for money – in the past three years Vodafone have reduced costs more than five times, which equates to savings of around 50% for our customers.

Customer service – from providing coverage and capacity to call handling and billing, Vodafone has focused on maintaining a high level of customer service.